"The tool, called DeeperDive, is provided by content recommendation tech company Taboola, which claims it has onboarded 'dozens' of publishers since the product launched in September 2025."
"Kara Chiles, svp of product management at USA Today Co., said her team is still in the 'experimentation phase' with DeeperDive and is determining how audiences are using the product."
"Chiles noted DeeperDive will not replace USA Today's traditional site search, which helps visitors find something specific. The chat bar's purpose is to encourage a dialogue and offer a dive deeper into a topic."
More publishers are integrating AI-powered tools to improve user engagement on their sites. The DeeperDive tool from Taboola allows users to ask questions and receive AI-generated answers along with relevant articles. USA Today launched DeeperDive in September 2025, receiving over 25 million questions since its launch. Engagement is particularly high with suggested prompts. The tool aims to foster dialogue rather than replace traditional search functions, with success metrics focusing on user interaction rather than click-through rates.
Read at Digiday
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