Taboola has renewed its partnership with Reach PLC for another multi-year term, marking the thirteenth year of collaboration. The partnership will focus on utilizing Taboola's products, including personalized content recommendations and in-article ads, to enhance audience engagement and monetization. Taboola's new Header Bidding feature will also be implemented to maximize revenue streams. Both companies emphasize a commitment to improving reader experience and engagement, highlighting the strength of their ongoing relationship with significant titles like the Mirror and Express under Reach's portfolio.
Reach is a great example of a publisher that continues to keep up with readers year after year. They've shown a commitment to long-term growth in boosting both readership and engagement.
We have developed a really positive relationship with Taboola over the years and are excited to build on this partnership. Reader experience is important to us and so we will be working with Taboola to improve this across our platforms for all our audiences.
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