T-Mobile has won a significant advertising challenge from Verizon, affirming its claim as the "first and only" U.S. wireless provider to offer satellite-powered text messaging in collaboration with Starlink. The National Advertising Division (NAD) found T-Mobile's advertising claim adequately qualified, noting that current subscribers are actively using the service, which remains in beta testing. T-Mobile plans to introduce this satellite service at no extra cost to its Go5G Next customers beginning in July, further enhancing its market appeal. This decision continues NAD's trend of supporting T-Mobile's advertising strategies amidst challenges from competitors.
In a recent Fast-Track SWIFT challenge, T-Mobile won against Verizon confirming it as the "first and only" U.S. wireless provider to partner with Starlink for satellite-powered messaging.
NAD ruled that the claim of being the "first and only" holder was sufficiently qualified, allowing T-Mobile's assertion about its Starlink partnership amid ongoing beta testing.
The decision by NAD also reflected support for T-Mobile's customer base currently using the Starlink service, reinforcing their advertising effectiveness.
T-Mobile plans to bundle the Starlink service at no additional charge for Go5G Next plan customers starting in July, enhancing their service offerings.
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