As the possibility of a TikTok ban resurfaces in the U.S., Substack is positioning itself to attract video creators by introducing a TikTok-like scrollable video feed. This feature follows their earlier video initiatives and aims to enhance visibility for creators, particularly as data shows multimedia usage among top earners on the platform has significantly increased. With many creators experiencing substantial revenue growth through video and audio, Substack emphasizes its commitment to supporting diverse formats and independent voices through its platform.
"Substack isn't built around any one medium-it's built around creators. We're committed to giving them the tools to share their work..."
"Creators who've adopted video and/or audio have seen their revenue grow 2.5 times faster than those who haven't."
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