Substack is bolstering its offerings with a new scrollable video feed, mirroring TikTok's format as uncertainty looms over TikTok in the U.S. This initiative aims to fill the potential gap in the video content market should TikTok be banned. The redesigned feed supports short-form videos and follows Substack's introduction of video monetization for creators. With 82% of top writers now engaging in multimedia, the feed encourages creators to diversify their content, allowing for better audience visibility and engagement, thus enhancing the overall user experience on the platform.
Substack's latest move to establish a scrollable video feed represents their strategy to fill any potential gap left by TikTok's uncertain presence in the U.S.
With 82% of top-earning writers using multimedia, Substack's new video feed aims to enhance creator discoverability and audience growth on their platform.
This innovation allows creators to shift beyond traditional newsletters, facilitating the exploration of diverse multimedia content to engage their audience more effectively.
Substack's redesigned video feed caters to the increasing demand for bite-sized content, aligning with wider industry trends following TikTok's explosive growth.
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