Streaming Sports Is In Desperate Need Of Standardized Measurement | AdExchanger
Briefly

On TV & Video " is a column exploring opportunities and challenges in advanced TV and video.It's long been accepted in our industry that as long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to advertisers.But the sports industry is now also looking to participate in high-growth areas, including streaming video and connected TV.
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