The Creator Perspectives report reveals a shift in how brands perceive and engage with creators as the creator economy matures. Instead of just hiring creators to promote products, brands are now looking to build genuine partnerships. The report, surveying 500 global creators, highlights a disconnect in communication, with a significant percentage of creators expressing that clearer marketing KPIs would enhance their effectiveness. This suggests a need for brands to engage creators in strategic discussions, which can ultimately lead to more successful collaborations.
When we put together this report, we really wanted to understand and broadcast their perspectives in more depth and detail-not only to get valuable insight we could share with the industry but to learn more from them ourselves.
More than half (54%) of creators say they'd perform better if brands simply communicated their marketing KPIs more clearly. Another 64% actively want to learn what success looks like for brands so they can build aligned strategies.
#creator-economy #influencer-marketing #brand-collaboration #marketing-strategy #creators-perspectives
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