"It offers native orchestration flows that connect pixel-based programmatic engagement with automated email messaging within a single journey. Here's what that looks like in practice. In a scenario that plays out thousands of times daily, a website visitor fills out a form to access a digital asset, which triggers a follow-up email. StackAdapt's suite goes one step further and automatically adds the visitor to a programmatic retargeting campaign."
"Users of the StackAdapt suite upload and analyze first-party data, deliver one-time or automated email campaigns and trigger engagement across programmatic channels through a single workflow. "This is a pivotal moment for marketers who are looking to activate their data and deliver connected customer experiences at scale," Vitaly Pecherskiy, co-founder of StackAdapt, said in a statement. "We're eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic. It's a complete solution for today's first-party world.""
StackAdapt launched a martech suite combining email marketing, first-party data activation and programmatic advertising on a single platform. The platform unifies and personalizes paid and owned media using real-time behavioral triggers, advanced segmentation and dynamic creative optimization. Native orchestration flows connect pixel-based programmatic engagement with automated email messaging within a single journey. The suite can convert website interactions into conversion triggers that launch both follow-up emails and programmatic retargeting. Integrations include HubSpot, Klaviyo, Braze and CallRail. Users can upload and analyze first-party data, run one-time or automated email campaigns and trigger programmatic engagement through a single workflow.
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