StackAdapt has announced a partnership with Zitcha, allowing brands, particularly mid-market ones, to harness retail media opportunities previously reserved for larger enterprises. This integration unifies onsite, offsite, and in-store advertising through Zitcha's platform along with StackAdapt's programmatic capabilities. The collaboration aims to enhance campaign efficiency and break down barriers for smaller brands accessing retail media networks, enabling them to utilize crucial data, measurement, and inventory for personalized advertising across various channels, ultimately improving return on ad spend (ROAS) and customer engagement.
This partnership allows brands to tap into the full potential of retail media networks, eliminating typical barriers and making it easier for SMBs to access the data, measurement, and inventory needed for success.
Zitcha is the only platform purpose-built for retailers to unify their onsite, offsite, and in-store advertising into a single streamlined system.
We are excited to partner with Zitcha to unlock greater retail media opportunities for brands and retailers worldwide.
Through StackAdapt's API integration, brands can leverage crucial insights, inventory, and measurement tools to run personalised campaigns across multiple channels.
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