Sojern, the leading digital marketing platform built for travel, released the findings of a 2022 survey to discover "How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships."The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts.
#people #opportunity #great-opportunity #senior-director #digital-marketing #enhancement #customer-loyalty
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