Snapchat is enhancing its platform to make advertising more accessible for small- to medium-sized businesses (SMBs), aiming for a consistent and diverse revenue stream. Recent data reveals that the number of active advertisers on Snapchat has doubled year-over-year, indicating a positive shift in sentiment towards the platform. With significant investments in ad solutions and a focus on improving customer value, Snapchat is positioning SMBs as a central component of its advertising strategy, hoping to leverage its large, engaged user base for mutual growth.
Since Q2 2024, we've seen the active number of advertisers on Snapchat double year over year, which reflects momentum and an ongoing mood shift towards the platform.
It's encouraging for us to see these products and these go-to-market improvements build customer value, and customers telling us that through their feedback.
We believe this shift towards small- to medium-sized businesses represents a long-term opportunity for them to tap into a very large and engaged audience.
We are making extremely big investments in the small- to medium-business space, focusing on the ad solutions we offer and our support for these businesses.
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