The Digiday Media Buying and Planning Awards spotlight exceptional media campaigns, technologies, and brands reshaping modern marketing. Notable nominees this year include Snapchat and LEGO's Bricktacular AR campaign, which engaged adult audiences by transforming passive interactions into creative digital play. Disney Entertainment's 'Agatha All Along' campaign also shone, achieving over 870 million impressions and significantly increasing Disney+ subscriptions through a compelling omnichannel strategy. Courageous Studios and NerdWallet introduced Super Nerd, a branded storytelling campaign that pushed traditional marketing boundaries. Collectively, these campaigns reflect the growing importance of technology-driven strategies in fostering audience connections and enhancing engagement.
The Digiday Media Buying and Planning Awards celebrate companies and campaigns excelling in technology-driven storytelling, brand partnerships, and immersive experiences.
Snapchat and LEGO's Bricktacular campaign showcases AR's potential for engagement with 1 million unique creations, revitalizing play for adult audiences.
Disney Entertainment's campaign for 'Agatha All Along' significantly boosted Disney+ signups and engagement with its powerful omnichannel approach.
Courageous Studios and NerdWallet's Super Nerd campaign exemplifies innovative branded storytelling, setting new standards in digital marketing.
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