The Global Media Sustainability Framework highlights Onetag's innovative approach to ad exchanges, showcasing a carbon intensity of just 0.27 grams CO2e per ad impression, far below the industry average of 4.24 grams CO2e. Through smart curation technology, which leverages real-time AI to filter inventory and optimize ad placements, Onetag has managed to reduce the number of bids and data transfer required per impression. This efficiency is emphasized as the media industry strives to lower its carbon footprint amidst growing environmental concerns, with current media usage accounting for 3% of global emissions.
The full-year emissions intensity of the Onetag next-gen ad exchange is significantly lower than the programmatic industry benchmark, showcasing a major leap in carbon efficiency.
Cedara's analysis shows that the smart curation technology used by Onetag drastically reduces the needed bids and data transfer per impression, enhancing media quality while being environmentally friendly.
Onetag's innovative AI curation not only optimizes ad performance but also integrates trusted measurement sources, ensuring access to high-quality, consented audiences while reducing carbon emissions.
In a time when media's carbon footprint is under scrutiny, Onetag's advancements showcase the potential for technology to lower emissions and enhance efficiency.
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