Top marketers confront slow procurement cycles, complex integrations, and underused tools that hinder speed and competitiveness. PMG launched Alli Marketplace to eliminate martech friction and enable faster testing and deployment of marketing tools. The platform functions as an app store where brands can browse, compare, and install tools spanning audience data, measurement, creative, and AI directly into workflows. Alli Marketplace offers a pay-as-you-go model for flexibility and transparency and has onboarded 25 partners including Google, Experian, VidMob, LiftLab, and Mobian. Early results include a client achieving a 60% reduction in cost per acquisition using Mobian contextual targeting. The platform aims to help clients anticipate future opportunities rather than only report past results.
Described as an app store for marketing solutions, Alli Marketplace enables brands to browse, compare, and install a wide range of tools - from audience data and measurement to creative and AI - directly into their workflow. "Think of Alli Marketplace as a bazaar of marketing and ad technology," says Chris Alvarez, vice-president of AI and technology at PMG: "[You] can see, browse, discover, and install new marketing technologies within the platform where marketing, planning, buying and strategic decisions are made."
The platform also includes a pay-as-you-go model that gives marketers flexibility and transparency. Since launch, Alli Marketplace has onboarded 25 partners including Google, Experian, VidMob, LiftLab, and Mobian. And the early results are compelling: one client using Mobian for contextual targeting achieved a 60% drop in cost per acquisition. Bloom emphasizes that the real opportunity lies in looking forward: "Our goal... is to help [clients] anticipate the next thing... not just simply [tell them] what happened."
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