Tumblr, once a prominent blogging platform bought by Yahoo and later Verizon, is experiencing a resurgence among Gen Z users. Unlike mainstream social media dominated by influencers, Tumblr allows for anonymity and creativity, focusing more on art and culture. By 2025, 50% of its active users will be Gen Z, who appreciate its early internet vibe. Amanda Brennan notes that this generation's romanticism for the early-2000s internet fosters a space for experimentation free from self-promotion. With fewer disruptive tech innovations, young people are gravitating back to established platforms like Tumblr.
According to Amanda Brennan, an internet librarian, Gen Z has a romanticism for the early-2000s internet which allows for more self-expression and creativity.
The tech industry today evolves slower than in earlier years, with fewer innovative platforms emerging, causing Gen Z to return to older sites like Tumblr.
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