Sharethrough Expands GreenPMPs Capabilities to Include Programmatic CTV Campaigns
Briefly

Sharethrough, a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint.According to a study conducted by Sharethrough, 80% of consumers favour brands that are actively working to reduce their carbon emissions.
Read at Exchangewire
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