Shake Shack's CMO Jay Livingston announced his departure at the end of March 2024 after over six years with the company. He reflected on a successful period of personal and company growth through innovative marketing and brand partnerships. Under his leadership, Shake Shack's revenue grew significantly, surpassing $1.2 billion in 2024, and expanded to 579 locations worldwide. Livingston emphasized his pride in the team and the marketing achievements, including campaigns that solidified brand value and expanded its global footprint.
It's been an amazing period of growth for both the company and me personally. I've been privileged to lead so many great teammates across marketing, culinary development.
During his tenure, Livingston has shaken up the restaurant chain's brand with numerous marketing campaigns, like its recent "Worth It" ad which asserted its ingredients and value.
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