Florian Haller’s leadership of Serviceplan Group has propelled it from a small agency in Germany to the fourth-most awarded globally and second in Europe. The agency has successfully maintained its independent status while rapidly expanding worldwide, thanks to its unique 'House of Communication' model, which integrates creative, media, and technology. This model allows for effective scaling without compromising creativity, enabling the agency to offer comprehensive solutions that address the complexities of the digital landscape, showcasing the potential for independent agencies to thrive amidst consolidation in the advertising sector.
Under the leadership of CEO Florian Haller, the Munich-headquartered network has grown from a local German agency into a formidable global marketing player, all while maintaining its fiercely independent status.
Instead of just an advertising agency, this House of Communication is still, today, our blueprint, and I believe one of the factors why we've been growing so quickly.
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