#independent-agencies

#independent-agencies

Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line - until clients begin expecting those savings to be passed along to them.

People keep telling me that big agencies are the future—that you need massive scale, deep pockets, and cutting-edge tech to survive.

"For some people at holdcos, the constant grind of managing margins - weekly, monthly, quarterly - on work that's increasingly driven by procurement just isn't worth the stress anymore."