#independent-agencies

#independent-agencies

Independents are gaining ground against holding companies thanks to programmatic accessibility and operational flexibility.

The Supreme Court maintains protections for the Consumer Product Safety Commission against presidential firings, preserving a long-standing precedent.

Independent agencies are adopting aggressive strategies to enhance client acquisition and service diversification.

Langrand positions itself uniquely against consultancies, offering foresight work to help clients adapt strategically to changing circumstances.

Independent agencies are gaining popularity for their senior talent, quicker work, and cultural connections.

Brands are seeking smaller agencies for bold work and closer connections to marginalized communities.

Licensing sports content is becoming a revenue diversification strategy for platforms like Reddit.

Agility and flexibility are crucial for independent agencies to compete with holding companies in the evolving upfront marketplace.

Barkley and OKRP merged to form BarkleyOKRP, a major independent agency in the US.

Independent agencies are merging or selling to gain critical skills and scale.