#independent-agencies
#independent-agencies
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Artificial intelligence
fromAdExchanger
1 week agoHold On, Holdcos; Rags To Riches | AdExchanger
Agency holdco consolidation and AI-driven RAG adoption are reshuffling account ownership, benefiting midsize independents and prompting publishers to machine-format archives for LLM grounding and citations.
fromThe Drum
2 months agoHow agencies are finding power in the middle as independent networks reshape the market
Agencyland has long been thought of as a two-tier system. Over here, you have your 'networks,' typified by giant global holding companies such as WPP and its myriad sub-brands. And over there, you have 'independents' (the very best of which you'll find in our Indie Agency 100 list): shops with no links to those networks, owned by themselves or their founders and calling their own shots.
Marketing
fromDigiday
3 months agoAs AI alters cost of creative, indie agencies review how they charge clients
Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line - until clients begin expecting those savings to be passed along to them.
E-Commerce
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