"Apple TV: Severance Pop-Up in Grand Central Terminal In a year of great brand experiences, this pop-up from Apple TV, which saw characters from Severance, the hit TV show about work-life balance, appear in an office cubicle in Grand Central Terminal in New York, shone. Commuters could see the characters chatting and working, while director Ben Stiller also passed by. Promoting the much anticipated second series of the show, the stunt spread quickly across social media."
"Heinz: It Has To Be; Agency: Wieden+Kennedy London This year has seen brands continue to play with their branding in OOH and print, releasing ads where logos were often barely featured and instead the ads rely on the fame of the companies for the message to make sense. A special shout out goes to the Kellogg's OG posters, as well as these simple but beautiful posters for Heinz, a brand that continues to deliver wonderfully crafted campaigns."
The ad industry experienced major upheaval this year, including acquisitions, layoffs, the rise of AI, and the fall of long-standing agency brands. Brands sparked controversy across social and traditional media, sometimes deliberately and sometimes accidentally. Independent agencies grew, with new creative shops emerging globally inspired by startups like Mischief and Bear Meets Eagle On Fire. Standout work included experiential activations and playful campaigns that remixed traditional approaches. Notable examples included the Apple TV Severance pop-up at Grand Central Terminal and Heinz's minimalist OOH and print posters from Wieden+Kennedy London. Creative studios and bold brand stunts delivered widely shared moments.
Read at Creative Review
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