The article critiques traditional SEO audits as often missing the core issueâthey focus on technicalities rather than actionable insights. Expert Szymon Slowik emphasizes the importance of understanding user intent and brand presence in SEO efforts. He argues that successful audits begin with assessing a brand's visibility and trustworthiness in search results, rather than solely on technical metrics like meta tags or sitemaps. Slowik asserts that real improvement comes from aligning the website's content and SEO strategies with the target audience's needs and preferences, beyond just technical SEO.
Let's be real. A meta tag audit won't save a poorly targeted landing page. A clean sitemap won't help if your content doesn't address user intent.
When I run an audit, I always start with the brand. Not the title tags. Because no matter how good your on-page SEO is, if people don't recognize or trust your brand, you've already lost the click.
Collection
[
|
...
]