Scope3 is evolving from a sustainability-focused firm to a key player in ad tech, announcing an AI-driven media optimization platform that enhances brand safety and ad curation. CEO Brian O'Kelley emphasized the need for a revamped ad tech ecosystem to address inefficiencies. With partnerships from major firms like Amazon and Google, and the acquisition of Adloox, Scope3 aims to consolidate and innovate within the ad verification space, positioning itself as a leader among ad tech disruptors.
At the core of all the announcements was ‘AI-driven media optimization,’ including a hub for agentic media products, a curation offering whereby users can use a centralized application to set controls across supply-side platforms.
If we were to plug all of these AI technologies into the incredibly inefficient programmatic supply chain, we would hear not just environmental problems, but many other things, referencing concerns such as brand safety and the need for consolidation in the supply chain.
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