At its inaugural Landscape conference in New York City, Scope3 unveiled the 'agentic advertising platform' aimed at transforming the ad tech industry. This platform seeks to streamline industry supply chains, mitigate brand safety issues, and enhance digital media buying using AI. Notable partnerships with firms like Amazon and LiveRamp support the launch, focusing on 'Effective Responsible Advertising.' By leveraging custom algorithms and intelligent automation, the platform promises better ad targeting and optimized spending, moving beyond legacy systems to bring fresh innovations in media buying.
Scope3's 'agentic advertising platform' aims to revolutionize ad tech by streamlining supply chains and enhancing efficiencies through AI-driven media optimization.
The platform allows partners to create agentic media products by replacing outdated infrastructure with intelligent automation, significantly improving targeted media transactions.
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