Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience.Based on new research, disconnected experiences are the top frustration for retail customers, while 65% of those surveyed said they would remain loyal to retailers who provide personalized experiences (data from a double-blind study of over 5,000 consumers across the U.S., UK, Australia, Canada and Singapore).
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