Roku has introduced an experimental ad format that blocks user access to the home screen with an auto-playing trailer for Moana 2. While the company claims it's just a test that users can skip, this has provoked backlash from users for limiting control over their devices. Roku, facing annual losses despite having 90 million users, is exploring monetization strategies, including introducing more ads on the home screen, which executives cite as crucial for revenue growth. This move could reflect a concerning trend in how streaming platforms monetize user attention.
Roku's experimental ad format obstructs the home screen with auto-playing ads, raising concerns about user control and the future of streaming ads.
Despite Roku's popularity with 90 million households, it continues to struggle financially, prompting experimental strategies like ad walls in a bid for profitability.
Collection
[
|
...
]