"Despite headline-grabbing moves, such as Walmart's recent partnership with OpenAI and the integration of PayPal Payments into ChatGPT, agentic commerce is still in its nascent stages. But that doesn't mean it's too early for retail media networks to prepare for a future of AI-driven commerce, says Jeff Cohen, chief business development officer at omnichannel commerce media platform Skai, on this week's episode of AdExchanger Talks. Test everything, talk to everyone, dig into the data, scout new potential partners, and move fast, he says."
""Those things are not any different than how you should have looked at business before AI became popular two years ago," says Cohen. "It's just that the speed of business is moving faster and faster." Cohen joined Skai in September after nearly four years at Amazon as the "principal evangelist" for Amazon Ads, which involved explaining ad tech to marketers in plain English and building community among advertisers and partners."
Agentic commerce remains nascent despite headline partnerships like Walmart with OpenAI and PayPal integration into ChatGPT. Retail media networks should prepare for AI-driven commerce by testing, talking to partners, analyzing data, and moving quickly. Business speed is accelerating, making rapid experimentation and partner scouting essential. Omnichannel reality requires brands to connect search, social, video, and retail signals to influence the customer journey and collapse the funnel. Combining first-party data across channels provides a more accurate aggregate view of customers and breaks down data silos, enabling marketers to better understand and target their audiences.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]