#ai-driven-commerce

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#retail-media #omnichannel #first-party-data #agentic-commerce-protocol #ambient-ai #consumer-control
Marketing tech
fromAdExchanger
9 hours ago

Retail's AI Moment Is (Almost) Here | AdExchanger

Retail media networks must prepare now for faster, AI-driven omnichannel commerce by testing, analyzing data, and integrating first-party signals across channels.
Artificial intelligence
fromThe Conversation
3 weeks ago

OpenAI slipped shopping into 800 million ChatGPT users' chats here's why that matters

AI agents are shifting shopping from search to proactive and autopilot purchases, increasing convenience while reducing consumer control and raising manipulation risks.
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