Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media
Briefly

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, announced findings from a new report into the thriving European commerce media landscape.The study, "The Evolution of Commerce Media in Europe", commissioned in partnership with ExchangeWire, revealed that 67% of commerce media companies and retailers are planning to increase investment in this area, and 24% are planning to maintain an already healthy level of investment.
Read at Exchangewire
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