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In October, Anagram spun off from programmatic platform Digilant and relaunched as a full-service media agency.Since then, it's set its sights on serving the little guys.The big holding companies often consider midmarket brands to be too small to pay attention to.Most holdco agencies "don't get out of bed for less than $100 million a day," said Keisha Andrews, Anagram's new VP and head of media.
In October, Anagram spun off from programmatic platform Digilant and relaunched as a full-service media agency.Since then, it's set its sights on serving the little guys.The big holding companies often consider midmarket brands to be too small to pay attention to.Most holdco agencies "don't get out of bed for less than $100 million a day," said Keisha Andrews, Anagram's new VP and head of media.
#people #years #performance #relationships #competitors #efficiently #consultancy #programmatic #collaborative
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