"AI is reshaping the media and marketing industries at warp speed - whether consumers like it or not. Adtech and martech startups are raising millions of dollars from venture capital firms on the back of the AI wave. Many of these companies are developing under-the-hood tech, like agentic AI tools designed to streamline marketers' workflows and boost productivity. Others are working on creative platforms that let marketers create ads and even virtual influencers using generative AI."
"Large agency groups, from UK-based WPP to French holding company Publicis and US ad giant Omnicom, have pledged to invest hundreds of millions of dollars in AI over the next few years. Publicis is hunting for AI companies to acquire. There's big money to be made. A Boston Consulting Group survey of 200 senior marketers, conducted this year, found that 71% of chief marketing officers plan to invest at least $10 million annually in generative AI over the next three years."
AI is rapidly transforming media and marketing, with adtech and martech startups raising millions from venture capital on the AI wave. Many startups build under-the-hood agentic AI tools to streamline marketers' workflows and boost productivity, while others create generative platforms for ads and virtual influencers. AdsGency raised a $12 million seed round led by XYZ Venture Capital. Large agency groups including WPP, Publicis, and Omnicom have pledged major AI investments and acquisitions. A Boston Consulting Group survey found 71% of chief marketing officers plan to invest at least $10 million annually in generative AI over the next three years. Founders shared 11 pitch decks used to raise capital.
Read at Business Insider
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