QVC Group has appointed Alex Wellen as president and chief growth officer to spearhead its growth strategy, particularly in social selling, streaming, and digital platforms. This is part of the company's broader turnaround efforts following significant organizational changes, including its recent rebranding from Qurate Retail Inc. to QVC Group. The company also announced the closure of HSN's campus to streamline operations, amid a backdrop of financial challenges, including an operating loss of $809 million last year. Wellen's role is critical for QVC as it seeks to innovate and regain market strength.
"Wellen brings over 20 years of experience in digital media, product innovation and driving impactful growth strategies," QVC said Tuesday.
"He will oversee a growing, multifunctional team, introduce new capabilities into the organization, and develop and execute plans to drive success and growth at QVC Group."
"This reorganization is the next step in executing our plan and realizing our expansion into live social shopping."
"Alex is a pivotal hire in our strategy to return to top-line growth by becoming a leader in social selling and streaming."
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