In its most recent earnings call, The Trade Desk declared 2024 a "banner year for CTV," emphasizing its strong position in the ad tech market and excitement regarding its new operating system, Ventura.
Ventura, designed to enhance user experience and streamline the ad supply chain, promises cross-platform discovery, personalization, and improved ad relevancy through innovative tools.
The Trade Desk plans to partner with major streaming service providers and smart TV manufacturers to launch Ventura in early 2025, aiming to disrupt the current CTV landscape.
The company's focus on a cleaner ad supply chain with fewer hops and lower costs positions it uniquely within the growing streaming advertising market.
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