PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

The Adelaide-PubMatic integration signifies a major leap in media quality targeting, enabling advertisers to deploy attention-based filters across multiple campaigns effortlessly and at scale.

This integration allows for unprecedented scalability, enabling buyers to apply Adelaide’s AU data to every deal, ensuring optimal media quality without manual intervention.

With the elimination of technical barriers, this innovation democratizes media quality targeting, making it accessible for teams of varying expertise to leverage attention data effectively.

Adelaide's AU metric, based on advanced machine learning, not only predicts media attention but is also aligned with higher full-funnel business outcomes, boosting ROI.

Read at Exchangewire