Publishers Have One Year To Test And Raise Red Flags On Google's Privacy Sandbox | AdExchanger

Publishers could be forgiven for dragging their heels on testing the cookie alternatives in the Chrome Privacy Sandbox.There's been a delay or two on the phaseout of third-party cookies, after all.But Google swears it's serious about its 2024 deadline."One hundred percent, we are deprecating the third-party cookie in the second half of 2024 - full stop," said Joey Trotz, director of Google's Chrome Privacy Sandbox initiative, speaking at an AdMonsters event in New York City last week.

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