"Once you learn that, you can run a campaign against all of the content that is a great predictor of purchase, [which also] allows you to unlock retail targeting on iOS - [an] immediate increase in scale and it outperformed just cookies alone," said Jon Roberts, CIO at Dotdash Meredith.
Dotdash Meredith's contextual targeting tool D/Cipher pairs the publisher's contextual insights with Amazon's DSP.
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