Curation claims to create a better advertising experience by promising high-quality placements and premium publishers. However, many publishers question the actual value of these curation technologies.
The skepticism is palpable among publishers who see curation tech as just another layer of intermediaries that could dilute their revenues and undermine their direct sales initiatives.
There's a concern that while curation promises to enhance the quality of ad placements, the reality may not meet these expectations, leading to an unfulfilled proposition.
Publishers argue that despite the push for curated packages, the ad rates offered may not reflect the quality they promise, creating doubt about long-term benefits.
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