Despite a projected growth to $70.99 billion by 2026, programmatic nonvideo digital display ad spend's share of total programmatic spending is diminishing, reflecting an industry shift.
With about three times more banner ads for sale than video ads, banner ads remain crucial for web publishers, yet video and native ads are increasingly sought to diversify revenue.
Marketers need to leverage current data to diversify their programmatic investments, emphasizing the exploration of interactive ad formats like video to stay relevant and effective.
Our report indicates that as publishers diversify revenue streams, nonvideo formats must coexist with rising interactive ad options as the market evolves.
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