Adtelligent partnered with Uklon Ads and Advision to launch automated advertising on LED screens installed on the roofs of Uklon partner cars. The initiative adds car-based DOOH inventory to the programmatic ecosystem, enabling brands to run digital campaigns in real time across selected urban routes in Ukraine. LED panels operate through a centralized system managed via the Advision CMS platform, while ad management and placement are powered by Adtelligent’s programmatic technologies. The project supports Uklon’s broader activation of its advertising and retail media network by connecting in-app and DOOH inventory. It provides uninterrupted power supply, real-time analytics, and post-campaign reporting, while mobile LED screens attract more attention than static advertising.
"“We are expanding advertising opportunities for brands so they can connect with their audiences even more effectively. LED panels on the roofs of partner cars are a logical extension of this approach: advertising appears where traditional media placements are not always available,” said Iryna Balashova, head of Uklon Ads."
"“We see this project as the first step toward building a comprehensive smart advertising ecosystem, where user contact can be planned within a unified infrastructure,” commented Anastasiya Shmal, VP of retail media at Adtelligent."
"“In the context of unstable power supply in Ukraine, Uklon Ads' DOOH media with uninterrupted power supply are especially important for advertisers. Display stability helps brands remain visible and maintain high-quality contact with their audiences,” explained Oleksandr Savytskyi, CEO of Advision."
"All LED screens installed as part of this project are placed on the roofs of selected Uklon partner cars and operate within a centralised system managed through the Advision CMS platform. Ad management and placement are powered by Adtelligent's programmatic technologies. The project is part of Uklon's broader activation of advertising and retail media network, bringing together its in-app and DOOH inventory in one connected ecosystem."
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