PRISA Media adopts LiveRamp's Authenticated Traffic Solution (ATS)
Briefly

PRISA Media, the world's leading Spanish-language media company, has partnered with the leading data collaboration platform, LiveRamp to integrate its Authenticated Traffic Solution (ATS).ATS enables PRISA Media to improve addressability across its media offering with LiveRamp's pseudonymous, people-based identifier, RampID, increasing the value of PRISA's media inventory across all channels.
Read at Exchangewire
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