The article presents diverse insights from PR practitioners, emphasizing the need for authenticity over polished narratives. Carmen Angela Harris highlights the importance of a strong brand narrative, cautioning against letting it stagnate as competitors shine with relevant news. Many communicators recognize the value of genuine engagement over formulaic content, while others grapple with confidence in their business acumen. There's a critique on the artificiality of many corporate communications and a reminder of the PR industry's foundational principle of public relations—building trustworthy connections beyond mere storytelling. Overall, a strong call for adapting strategies and being real resonates throughout the discussion.
Neutrality is not real, it's another word for complicity; you must choose a side and plant your flag proudly.
The more 'polished' your PR output is, the less effective it probably is. People crave authenticity, not perfectly packaged comms.
Stop pretending that the executive quotes you're using are 'in their voice,' especially in earnings-related material; use words that sound like a real person.
Pay to play works; some PR folks are too afraid to admit that they don't always know the answer.
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