One buyer says Pluto sent out 9.4 billion bid requests in a day, leading to significantly higher winning bids compared to other platforms. Agencies are redirecting ad spend away from Pluto.
Agencies are demanding transparency from Pluto regarding its high prices. Negotiations include tying bid requests to actual viewers and limiting spend, as Pluto's practices are under scrutiny.
Google pays $60 million annually for Reddit's API to enhance its AI capabilities but retains exclusive access, driving search and ad targeting features. Reddit values its data and seeks fair compensation.
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