Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising
Briefly

from Exchangewire1 month ago
Pixalate's inaugural report indicates an estimated global open programmatic mobile app ad spend of $6.4 billion in Q2 2024, with video gaming capturing 63%.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/02/pixalate-releases-global-mobile-app-ad-spend-benchmarks-reports-for-open-programmatic-advertising/
The Healthy Living IAB category observed a remarkable 69% year-on-year growth in open programmatic ad spending, indicating a significant trend towards health-focused applications.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/02/pixalate-releases-global-mobile-app-ad-spend-benchmarks-reports-for-open-programmatic-advertising/
In the APAC region, Google AdExchange dominated the Music and Audio IAB category, handling 41% of open programmatic ads, showcasing the competitive landscape of programmatic advertising.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/02/pixalate-releases-global-mobile-app-ad-spend-benchmarks-reports-for-open-programmatic-advertising/
Data from Pixalate revealed that 50 billion open programmatic ad transactions were analyzed across 5.1 million mobile apps, highlighting the depth of their research.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/02/pixalate-releases-global-mobile-app-ad-spend-benchmarks-reports-for-open-programmatic-advertising/
Read at Exchangewire
#programmatic-advertising #mobile-apps #ad-spend #marketing-insights #video-gaming
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