"Pinterest's tvScientific platform is the first to provide direct access to high-intent audiences for CTV campaigns, enhancing advertisers' ability to reach consumers effectively."
"When enriched with Pinterest's high-intent signals, tvScientific's AI leads to a +27% increase in outcomes per $100 spent, with purchases rising by +65%."
"Consumer electronics company LG experienced a 73% increase in unique households reached through its access to Pinterest audiences and expanded CTV reach."
"CTV ad spend in the U.S. reached $32.45 billion last year and is expected to exceed $45 billion by 2028, indicating a shift in advertising strategies."
Pinterest has launched an expanded connected TV advertising initiative via tvScientific, enabling ad partners to extend campaigns to consumers' TVs. This platform offers direct access to Pinterest's high-intent audiences for CTV campaigns, utilizing AI-powered optimization technology. Enhanced placements and targeting options can significantly boost campaign outcomes, with reported increases in purchases and reach. The growing popularity of streaming presents new opportunities for advertisers, as CTV ad spending is projected to surpass traditional TV by 2028, highlighting the potential for broader audience engagement.
Read at www.socialmediatoday.com
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