Pinterest CEO Bill Ready credits AI as a significant factor in the company's successful Q1 results, with global revenues reaching $855 million, a 16% increase year-over-year. Monthly active users climbed to 570 million, with engagement particularly strong among mobile users. Ready emphasized AI's role in personalizing user experiences, leading to deeper engagement and increased revenue. This approach has positioned Pinterest as a strong competitor in digital advertising, thanks to enhanced ad recommendations and features like the 'buy it' button, which streamlines purchasing for users.
"Our ability to leverage AI to personalize our users' experience is a key differentiator and has enabled us to find our best product market fit in years."
"AI has enabled Pinterest to generate more revenue and become 'a vital partner' for advertisers."
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