Pinterest reported a strong performance in Q1 2025 with a notable increase of 17 million monthly active users (MAUs), reaching 570 million. This growth signals Pinterest's establishment as a key discovery platform, particularly among Gen Z users. However, revenue growth remains modest in core markets like the U.S. and EU, compelling Pinterest to seek expansion through partnerships, such as one with adtech firm Magnite. This collaboration aims to enhance advertising opportunities, and Pinterest plans to leverage AI advancements to improve user shopping experiences and advertising performance.
Pinterest's Q1 2025 performance shows solid user growth, adding 17 million MAUs to reach 570 million, though revenue increases are more modest in its core markets.
Despite solid new user growth, Pinterest's core revenue markets (U.S. and EU) saw slower growth, highlighting a need for expansion in ad opportunities.
The partnership with Magnite aims to enhance Pinterest's ad capabilities, connecting it with more brands and increasing the effectiveness of Pin ads.
CEO Bill Ready stated, 'Our AI advancements are helping users take action and make more intentional shopping decisions,' which is crucial for ad performance.
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