Pinterest and LTK have announced a partnership creating a pilot program that features LTK creators' content, which will be distributed to Pinterest's vast user base of 570 million monthly users. The program will showcase high-quality image posts and provide direct links back to LTK posts, ensuring creators are credited for sales. This initiative serves to enhance reach for LTK creators, especially among Gen Z users, while enriching Pinterest with valuable shoppable content at a time of increasing concern over AI-generated material.
For Pinterest, this means more content across the platform, especially human-generated, shoppable content. LTK creators have proven they can drive results, generating $5 billion in annual retail sales.
Creators don't need to opt in. Any 'high-quality, styled image posts' will be eligible to be part of the pilot and distributed on Pinterest.
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