PayPal is aiming to boost investor interest with its advertising platform, launched in October 2022. Analyst Dan Dolev suggests that this initiative could lead to a potential 5-10% increase in total revenues. Under new CEO Alex Chriss, who took over in late 2023, PayPal's stock has gained 33% over the past year, despite a 10% dip year-to-date. The hiring of Mark Grether, previously of Uber, enhances confidence in the new strategy leveraging PayPal's extensive user data. The current consensus rating for PayPal stock is Moderate Buy, with a price target averaging $96.92.
Dolev estimates that a successful deployment of PayPal's advertising strategy across branded checkout and Venmo could drive between 5% and 10% potential upside to total revenues.
We believe PYPL is well-positioned as there are few companies with similar scale and data. It has over 400 million active accounts and over 35 million merchants.
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