Patreon has appointed Mike McGarry as its first senior vice president of marketing, aiming to consolidate the brand's marketing strategy that was previously fragmented. McGarry, who previously worked at Shake Shack and Coca-Cola, plans to apply his understanding of audience engagement to strengthen the platform's creator-centric approach. He emphasized the importance of precision in serving target audiences, believing that such focus will deepen connections with creators and support their growth. His role will oversee various marketing functions, contributing to Patreon's mission of empowering creators.
"Audiences respect when you give the spotlight to someone else. It is counterintuitive to a lot of marketers, but there is power in being very precise about who you serve and being relentless in serving them."
"Creators are truly at the heart of culture. Fans are forming deeper connections with creators and have a strong desire to be part of their communities."
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