Opti Digital Amplifies Corporate Social Responsibility Efforts as it Grows

According to Scope3, programmatic advertising generates 215,000 metric tons of carbon emissions each month across multiple countries, urging companies to integrate sustainable principles into their business vision and goals.

Opti Digital intensifies efforts to align business practices with environmental sustainability by optimizing bid requests to reduce server calls, avoid unnecessary bid responses, and enhance web performance.

By utilising traffic shaping models and dynamic price floors, Opti Digital's ad tech focuses on quality over quantity, reducing environmental impact and further improving overall web performance.

Read at Exchangewire