At the moment, I feel like the industry has stalled; there's not much innovation happening because everyone is waiting to see what Google does.
Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.
When this happened, a lot of our customers said 'We don't need to worry any more, let's move back to cookies.' I don't think that's the right thing to do, so we're back in education mode again with our customers.
They're going to shut it down globally and I think that's going to happen at the end of the month, so we've been preparing for that.
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